I am sure you’ve gone to Google and typed in a query and got the answer to your question directly from Google without needing to actually go to a website because Google has served the answer to you directly from the search results

These are called Featured Snippets and they allow your content to show to users directly from within Google. In this video I am going to show you how to best optimize your content to show in the featured snippets, how to spot opportunities to show in the snippets and also outline the disadvantage of showing here.

Just so we’re clear, featured snippets are a section on Google’s search results page where a user can get answers to their questions, so how can you spot opportunities to show here. Well first you need to understand the type of content format Google likes here. here are the 4 things Google loves to promote to the featured snippets

succinct answers to a users question as text
bulleted point lists
numbered list
Tables

Firstly Google likes to pull answers to a users question from a sentence or 2 on users website. So if your blog post or website or blog post has a sentence that answers a users questions well, Google can pull it into the snippets.

You can massively improve the likelihood of showing your content here by mentioning the question the user would ask on your page content. So for example, if you’re answering the question “is bacon unhealthy” you want to ensure you mention the question on the page too. It’s not a failsafe, but in my experience, it helps.

Moving on to bulleted lists – Google likes to use this format if there is an opportunity to serve a snippet to users where they are requesting a list. – For example, if I go to Google and type in “list of UK energy suppliers” you’ll notice the result will list all energy suppliers in the UK, you’ll see an example of this.

For numbered lists – Google likes to pull content in that explains step by step how something should be done. For this they like to use numbered lists. For example, a search for  “how to cancel netflix” you’ll see the result is step by step

Finally – for tables, the same principle applies. If you put content into a table, Google often pulls data sets and more complex snippet requests from tables. For example perform a search for HSBC sort codes – so HSBC is a bank and sort codes in the UK are called routing numbers in the US I think, but you’ll notice how the snippet looks on Google vs the page it was taken from. google has literally lifted part of the table

How can you spot opportunities to get into featured snippets?

Go to Google and type in questions people are asking around your niche. Then scroll down and use Google’s “people also ask” you’ll see on screen here Google provides a near infinite list of questions people are asking around your niche and you can keep expanding it to find ideas on where you could show on the snippets.

But what if you want to opt out? maybe you don’t want Google to ‘steal’ your content to show it on their page, or maybe you’re not happy with the context of where you’re snippet is mentioned

How can you opt out of featured snippets?

You can opt out of featured snippets by preventing snippets on your page using the below code in angled brackets on your web pages.

meta name=”googlebot” content=”nosnippet”

This will remove all snippets on your page, including those in regular search results.

If you liked this video, don’t forget to subscribe!

https://www.youtube.com/channel/UCrUO3p9980ePtCBUIlp890w?sub_confirmation=1

I reply to ALL comments so hit me up and I’ll be happy to have a chat 🙂

If you want to get more from marketing, check out my marketing courses!

https://thebigmarketer.com/courses/

And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, head over to my website www.thebigmarketer.com and get in touch. I would love to hear from you!

The official music video for Gorillaz – Clint Eastwood

Taken from Gorillaz debut Studio Album ‘Gorillaz’ released in 2001, which features the singles Clint Eastwood, 19-2000, Rock The House & Tomorrow Comes Today.

Pre-order Cracker Island album: https://gorillaz.com

Subscribe to the Gorillaz channel for all the best and latest official music videos, behind the scenes and live performances here – https://bit.ly/subscribegorillaz

Listen to more from the album ‘Gorillaz’ here
https://www.youtube.com/playlist?list=OLAK5uy_nCZqWcwZb_UQ0lmFgYUHiywAlyKVBP_uA

See more official videos from Gorillaz here:
https://www.youtube.com/playlist?list=PLtKoi37ubAW01MrQNue2ekVg5k9jrlLyo

Follow Gorillaz:
https://instagram.com/gorillaz
https://tiktok.com/@gorillaz
https://twitter.com/gorillaz
https://facebook.com/gorillaz
https://gorillaz.com

LYRICS:
I ain’t happy, I’m feeling glad
I got sunshine in a bag
I’m useless but not for long
The future is coming on
I ain’t happy, I’m feeling glad
I got sunshine in a bag
I’m useless but not for long
The future is coming on
It’s coming on, it’s coming on
It’s coming on, it’s coming on

Finally someone let me out of my cage
Now time for me is nothin’, ’cause I’m countin’ no age
Now I couldn’t be there, now you shouldn’t be scared
I’m good at repairs, and I’m under each snare

Intangible (ah y’all), bet you didn’t think
So I command you to, panoramic view (you)
Look, I’ll make it all manageable
Pick and choose, sit and lose all you different crews
Chicks and dudes, who you think is really kicking tunes?

Picture you getting down in a picture tube
Like you lit the fuse, you think it’s fictional? Mystical? Maybe
Spiritual hero who appears on you to clear your view
When you’re too crazy

Lifeless to those the definition for what life is
Priceless to you because I put you on the hype shift
Did you like it? Gut smokin’ righteous with one toke
You’re psychic among knows possess you with one go

I ain’t happy, I’m feeling glad
I got sunshine in a bag
I’m useless but not for long
The future is coming on

I ain’t happy, I’m feeling glad
I got sunshine in a bag
I’m useless but not for long
The future (that’s right) is coming on
It’s coming on, it’s coming on
It’s coming on, it’s coming on

The essence, the basics without did you make it?
Allow me to make this childlike in nature
Rhythm, you have it or you don’t
That’s a fallacy, I’m in them
Every sprouting tree, every child of peace
Every cloud and sea, you see with your eyes

I see destruction and demise
Corruption in the skies (that’s right)
From this fucking enterprise, now I’m sucked into your lies
Through Russel, not his muscles
But percussion he provides

For me as a guide, y’all can see me now
‘Cause you don’t see with your eye
You perceive with your mind, that’s the inner (fuck ’em)
So I’mma stick around with Russ and be a mentor

Bust a few rhymes so motherfuckers remember
Where the thought is, I brought all this
So you can survive when law is lawless (right here)
Feeling sensations that you thought was dead
No squealing and remember that it’s all in your head

I ain’t happy, I’m feeling glad
I got sunshine in a bag
I’m useless but not for long
The future is coming on

I ain’t happy, I’m feeling glad
I got sunshine in a bag
I’m useless but not for long
My future is coming on
It’s coming on, it’s coming on
It’s coming on, it’s coming on

My future
It’s coming on, it’s coming on, it’s coming on
It’s coming on, it’s coming on, my future
It’s coming on, it’s coming on, it’s coming on
It’s coming on, it’s coming on, my future
It’s coming on, it’s coming on, it’s coming on

My future
It’s coming on, it’s coming on, it’s coming on
My future
It’s coming on, it’s coming on, it’s coming on
My future

About Gorillaz:
Virtual band Gorillaz is singer 2D, bassist Murdoc Niccals, guitarist Noodle and drummer Russel Hobbs. Created by Damon Albarn and Jamie Hewlett, their acclaimed eponymous debut album was released in 2001. The BRIT and Grammy Award winning band’s subsequent albums are Demon Days (2005), Plastic Beach (2010), The Fall (2011), Humanz (2017) and The Now Now (2018). A truly global phenomenon, Gorillaz have achieved success in entirely ground-breaking ways, touring the world from San Diego to Syria, winning numerous awards including the coveted Jim Henson Creativity Honor.

* The band are recognised by The Guinness Book Of World Records as the planet’s Most Successful Virtual Act.

#Gorillaz #ClintEastwood

Official Music Video for “Happy” by Pharrell Williams
Listen to Pharrell: https://PharrellWilliams.lnk.to/listenYD

Subscribe to the official Pharrell YouTube channel: https://PharrellWilliams.lnk.to/subscribeYD

Watch more Pharrell videos: https://PharrellWilliams.lnk.to/listenYC/youtube

Follow Pharrell:
Facebook: https://PharrellWilliams.lnk.to/followFI
Instagram: https://PharrellWilliams.lnk.to/followII
Twitter: https://PharrellWilliams.lnk.to/followTI
Website: https://PharrellWilliams.lnk.to/followWI
Spotify: https://PharrellWilliams.lnk.to/followSI
YouTube: https://PharrellWilliams.lnk.to/subscribeYD

Chorus:
(Because I’m happy)
Clap along if you feel like a room without a roof
(Because I’m happy)
Clap along if you feel like happiness is the truth
(Because I’m happy)
Clap along if you know what happiness is to you
(Because I’m happy)
Clap along if you feel like that’s what you wanna do

#PharrellWilliams #Happy #GIRL

Featured snippets are taking over google search. Owning a featured snippet in some ways means you’re taking over that keyword. They take up a huge chunk of real estate and are incredibly difficult to ignore.

When a competitor has a featured snippet on top of you, that most likely means you’re losing out on a lot of potential clicks.

Is there actually anything we can do to get more featured snippets? We’re going to cover that and a lot more in this video.

I am also going to go over what some call “snippet bait” and others “answer targets”, something that I’ve been using for my clients for some time now and it has worked quite well.

If we want to have a strong SEO strategy this year, we need to be aware of featured snippets and try our best to help google find featured snippets in our content.

Timestamps:
0:00 Intro
0:13 What is a featured snippet?
0:34 Real client example
1:32 Two quick disclaimers
1:57 Types of snippets
2:40 Video featured snippets
3:33 Table featured snippets
5:43 List featured snippets
7:42 Paragraph featured snippets
8:09 My pro snippet tip
9:48 Hubspot example
10:12 Finding featured snippet opportunities
10:28 Great content comes first
10:58 Back to Ahrefs
12:33 Airbnb SEO Strategy

�� My website:
https://jaume.io/

❤️ My Favorite SEO tool:
https://surferseo.com/?fpr=jaume74

�� Follow me on Twitter
https://twitter.com/jaumeros6

��‍�� Connect with me
https://www.linkedin.com/in/jaume-ros-salvador/